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Branding Platform

1A LB Altimeters Logo

GUIDELINES FOR USAGE: The LBaltimeters logo must always be used as presented here in all LBaltimeters communication. The primary logo is for application on white or bright surfaces, where sufficient contrast is obtained, while the negative logo is for application on dark surfaces or when a simpler expressesion is needed.

The negative logo is monochrome and can, on special occasions, be used in other colours than white. The logo and logotype should always be used together. For deviations from this rule please obtain written permission from LBaltimeters.

LBaltimeters Logo pack 2020 File size: 6.3Mb

LBaltimeters Logo pack for embroidery File size: 66kb. If they go with your suit, please use original LBaltimeters colours. Otherwise feel free to adapt the thread colours to the design of your suit. If in doubt feel free to contact us at design@lbaltimeters.com


1B LB TACTICAL Altimeters Logo

GUIDELINES FOR USAGE: The LB Tactical Altimeters logo must always be used as presented here in all LB Tactical Altimeters communication. The primary logo is for application on white or bright surfaces, where sufficient contrast is obtained, while the negative logo is for application on dark surfaces or when a simpler expressesion is needed.

The negative logo is monochrome and can, on special occasions, be used in other colours than white. The logo and logotype should always be used together. For deviations from this rule please obtain written permission from LBaltimeters.

LB Tactical Altimeters Logo pack 2020 File size: 6.5Mb


1c Individual product logos

Download packs with individual product logos and promotion pictures from this page.


1d Brochures

LBaltimeters Brochure - Civilian File size: 12.5Mb

LBaltimeters Brochure - Military File size: 7.6Mb


2a Primary colours

  Signature Blue CMYK: 100/70/0/0RGB: 0/90/171 HEX: #005aab PMS: 2388 C
   
  Signature Black CMYK: 60/40/30/100 RGB: 0/0/0 HEX: #000 PMS: Hexachrome Black C
   
  Signature Olive CMYK: 0/10/65/45 RGB: 143/127/53 HEX: #8f7f35 PMS: 417 C
   

The primary LBaltimeters logo is expressed in signature blue and signature black. The LB Tactical Altimeters logo is expressed in signature olive and signature black. Thses proprietary colours must be used consistently across all internal and external communications. Great care should be taken to ensure accurate colour reproduction when the logo is applied to all types of paper and materials, as well as web and broadcast channels. Please obtain approval from LBaltimeters if you have a unique situation requiring an exception from these guidelines prior to production.


2b Secondary colours

  Red CMYK: 0/100/100/0 RGB: 255/0/0 HEX: #ff0000 PMS:
   
  LB Sky Blue CMYK: 70/15/0/0 RGB: 54/169/225 HEX: #36a9e1 PMS: 305 C
   
  Grey CMYK: 0/0/0/70 RGB: 120/120/120 HEX: #787878 PMS: Cool Grey 10 C
   
  Military Green CMYK: 49/26/88/70 RGB: 62/72/39 HEX: #3E4827 PMS: 5743 C
   
  White CMYK: 0/0/0/0 RGB: 255/255/255 HEX: #fff PMS: Opaque White C
   

The secondary colours are used on product logos along with the signature black. Same rules apply for the secondary colours as for the primary (see above).


3 Typography

Primary branding typography:

Secondary branding typography: